Our Story
Combine groundbreaking technology with the seasoned expertise of two auto technology veterans, with over four decades in the field, and what do you get?
These aren't just any executives; they're industry leaders who have steered product departments at leading tech firms and pioneered over a dozen first-generation products that were recognized by industry heavyweights like Google and J.D. Power for their innovative contributions.
Their expertise has now culminated in one transformative venture: PrompPath.
PrompPath is at the forefront of offering smart, AI-driven solutions to OEMs, dealer groups, and auto tech solution providers. We're dedicated to enhancing the customer experience through the innovative use of generative AI, in a way that works for your business and our industry. If you're ready to gain a competitive advantage, reach out to us.
Let's start a conversation today about transforming your business for tomorrow.
Max Steckler
Founder & CEO
The Cobalt Group, CDK, OfferUp, DealerSocket, Podium
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Ex-CPO with 20+ years of auto tech experience in digital marketing, communications, CRM and analytics platforms.
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Developed ground up $250m+ advertising platform.
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Awarded “Automotive Innovator of the year” by Google
Kevin Root
Founder & President
Microsoft CarPoint, The Cobalt Group, DriverSide, Dealer.com, Marchex,
Root & Associates Automotive Market Research
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Ex-CPO / product strategist with 25+ years leading auto tech firms. Successfully delivered over a dozen first generation products to market.
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Developed & executed OEM network analytics programs used by nearly all US brands.
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Named "Automotive Internet Pioneer" by JD Power - Created world's first Ford dealership website & sold first Ford online - 1994.
Kerry Champion
Interim CTO
Convergent Technologies, BroadVision, Cisco, OpenLane, Turo, Hertz, Menlo Machine Learning
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Led first internet infrastructure firm to achieve profitability and join S&P 500
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At both startups and large public companies, built data science teams responsible for machine learning and application of AI
Malcolm Thorne
Executive Chairman
ADP Dealer Services, CDK Global, Dealersocket /Vista Equity Partners, Advent International, 4490 Ventures,
Board Member and Advisor
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Malcolm is a proven software entrepreneur having built and sold 2 software companies. Today he is a venture capitalist, serves as an advisor to private equity firms, as well as being a board member and advisor to software executives. He sits on the board of Cortex, Fluree and PromptPath today.
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Previously, Malcolm served as EVP/Global Chief Strategy Officer for CDK Global. At CDK, Malcolm had responsibility for global strategy, marketing, corporate development, product management and P&L responsibility for data & analytics.
